The LinkedIn growth
glossary.
Plain-English definitions of the terms that show up in modern LinkedIn outreach, content, and lead-gen, written by the team building Linkziy.
LinkedIn Connection Request
A request to add another LinkedIn member to your first-degree network, the gateway to almost every LinkedIn outreach motion.
LinkedIn InMail
A paid LinkedIn message you can send to anyone, connected or not, without needing a connection request to be accepted first.
Reply Rate
The percentage of recipients who reply to your outreach. The single most honest measure of message quality.
ICP (Ideal Customer Profile)
A precise description of the kind of company and buyer most likely to become a successful customer.
Outreach Sequence
A pre-built series of messages, delays, and channel switches that runs against a list of prospects on autopilot.
LinkedIn Sales Navigator
LinkedIn's premium prospecting product, advanced filters, saved searches, and lead lists for B2B sellers.
Social Selling
Using social networks (mostly LinkedIn) to research, connect with, and warm up buyers before any pitch happens.
AI Personalization
Using a large language model to write outreach grounded in a prospect's profile, posts, and company signals, at scale.
LinkedIn Content Calendar
A planned schedule of LinkedIn posts across days, weeks, and accounts, the backbone of consistent personal-brand growth.
Cold Email
An email sent to a prospect who has had no prior relationship with the sender, the second pillar of B2B outbound alongside LinkedIn.
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