LinkedIn Sales Navigator vs LinkedIn Premium
LinkedIn Sales Navigator vs LinkedIn Premium: see which fits your goals, features, and budget. Compare both options and choose the right one for you!
If you are paying to get more from LinkedIn, LinkedIn Sales Navigator vs LinkedIn Premium is likely the first question. Both unlock features beyond a free account, but they aren’t the same and serve different objectives.
Premium Business is geared toward networking and business insights, while Sales Navigator is tailored to finding, researching, and building relationships with potential buyers.
Key Takeaways
- Premium Business suits broader networking: You get business insights, InMail, profile-viewer information, and other Premium capabilities.
- Sales Navigator is built for prospecting: Advanced search, lead/account lists, alerts, and sales intelligence make it considerably more powerful for B2B selling.
- You may not need both: LinkedIn currently states that Sales Navigator includes Premium Business features.
What Is LinkedIn Sales Navigator?
LinkedIn Sales Navigator is the sales-intelligence and prospecting product of LinkedIn. Rather than simply adding an extra networking capability, it helps you locate key decision-makers, organise leads and accounts, track prospects, and identify potential entry points into companies.
Sales Navigator comes in either Core, Advanced and Advanced Plus plans, with additional team and CRM and enterprise plans offered at higher levels.
What Can You Do With Sales Navigator?
You can narrow prospects using 50+ advanced search filters based on your criteria: seniority, function, geography, and industry.
You can also save leads and accounts, set up alerts, create your own lists, and send InMail. LinkedIn now offers 50 a monthly InMail credits and storage of 10,000 saved leads in Sales Navigator plans.
What Is LinkedIn Premium?
Premium LinkedIn is a range of subscriptions that are paid according to various professional needs.
In this comparison, Premium Business would be the most applicable plan since it is oriented towards the professionals, who choose to broaden their network and business.
You also get added features not included with a free account, but without transitioning into the specialised sales world provided by Sales Navigator.
What Are the LinkedIn Premium Business Benefits?
The primary LinkedIn Premium Business will be 15 monthly credits of InMail, business insights, expand the information on what people have viewed your profile, privacy at work, direct messaging capabilities, and Premium Serve page.
Suffices when your goal is mainly networking with other professionals, building your LinkedIn, investigating businesses, and at times reaching out to individuals who are outside your personal network.
LinkedIn Sales Navigator vs LinkedIn Premium: Detailed Difference
Your decision becomes easier when you compare what each option is actually designed to accomplish.
Sales Navigator therefore gives you much deeper prospecting capabilities. Premium Business is better viewed as a professional networking upgrade.
Which One Should You Choose?
Your decision should begin with what you actually want LinkedIn to accomplish.
Choose Premium Business If You Want Networking
Premium Business works well when you wish to gain even more professional visibility, business insights, infrequent use of the InMail outreach and other targeted networking features without needing to use a specialized prospecting system.
It is suitable when used by consultants, entrepreneurs, executives, and other professionals with frequent LinkedIn usage but do not develop a big outbound lead pipeline.
Choose Sales Navigator If You Prospect Regularly
Sales Navigator is a better option in case LinkedIn is an actively used lead-generation platform.
The sophisticated filter allows you to compile far narrower lists of prospects. Saved leads, accounts, alerts and sales intelligence are then useful to keepan eye on such prospects instead of the same process of going to a blank search each time.
This is specifically important to SDRs, BDRs, founders, agencies, and business development recruiters and B2B sales teams.
Is Sales Navigator Worth Paying More For?
It will rely on the level of commercial significance LinkedIn prospecting holds to you.
When you only send messages occasionally, and primarily need networking features, then you might need not pay much attention to specific sales functionality.
In case your team functions based on frequent searches of decision-makers, researching of accounts, creating prospect lists, and making outbound sales, Sales Navigator can provide you an infinitely greater level of control over discovering prospects.
Can You Use Sales Navigator and Premium Together?
You can but paying separately could be unnecessary to buy Premium Business.
As of today, Sales Navigator comes with Premium Business features. Direct messaging, LinkedIn Learning, profile-view history, and business insights are also Premium features of Sales Navigator Core.
Before buying packages where there is overlap, verify the existing features in your area and pricing.
Conclusion
This is easy to decide when you formulate your LinkedIn purpose. Premium Business is mainly relevant to what you can do with LinkedIn as a professional. Sales Navigator turns LinkedIn into a much more specialized prospect-discovery and sales-intelligence environment.
However, identifying opportunities isn't the only part of LinkedIn expansion. Linkziy lets you manage the next steps, providing LinkedIn prospecting, outreach automation, content creation, scheduling, profile optimisation and analytics as a connected workflow.
Regardless of whether you subscribe to Premium Business or Sales Navigator, with the assistance of Linkziy you can create a more systematic approach to visibility, connecting with prospects and conversational arrangements instead of having valuable LinkedIn prospects lying on disjointed manual tasks.
FAQs
1. Is LinkedIn Premium the same as Sales Navigator?
No. Premium Business is designed for broader professional and business networking, while Sales Navigator provides specialised B2B prospecting and sales-intelligence capabilities.
2. Does Sales Navigator include LinkedIn Premium features?
Yes. LinkedIn currently states that Sales Navigator includes access to Premium Business features.
3. Which is better for lead generation?
Sales Navigator is generally better for active B2B lead generation because you get advanced search filters, saved leads and accounts, alerts, and dedicated prospecting capabilities.
4. Who should choose LinkedIn Premium Business?
Premium Business can suit professionals, consultants, founders, and entrepreneurs who primarily want enhanced networking and business insights without requiring advanced sales prospecting tools.